Authentic Australian Heritage, Handcrafted Daily

Founded on a legacy of timeless style, Since 74 redefines modern footwear by blending heritage craftsmanship with bold, contemporary aesthetics. From our signature Boucle textures to our rugged Camo collections for men and women, we create versatile pieces designed for those who value quality and comfort. We believe that every step should be a statement, bridging the gap between classic tradition and the pulse of today's fashion.